Leisurely browsing on sites like Mercari & Poshmark under one particular brand is one thing, but I frequently find myself shopping for very specific looks with a low price in mind. This shopping challenge has inspired me to be overly descriptive when listing my own items, to help lead buyers right to my items when they search for them. In this post I mentioned that writing an accurate description is key to a speedy sale, especially with Mercari and Poshmark. This week we’ll talk about exactly how that’s done, so let’s get started!
When listing an item, think about what you would type if you were searching for that exact item you’re selling in a cyber-sea of thousands of similar items. Now think about what you would type if you were someone else, searching for the same thing. I’ll illustrate this point with my recent Poshmark purchase of the d’orsay flats I wore in this post. I searched high and low for the right pair of pointed toe d’orsay flats, and didn’t find them until I started browsing the sandals! Here’s a screenshot, showing how they were listed:
I use a checklist when listing an item to ensure I don’t skimp on the description. With it in mind, the title & description of the sandals I purchased might have looked something like this:
Title: BCBGeneration d’orsay pointed toe flats. Description: These BCBGeneration nude/beige pointy summer shoes can be dressy or casual and make a great neutral alternative to sandals, with delicate thin ankle strap & woven wicker detail around toe point. Women’s size 9, normal width, fit true to size. Great condition – worn less than 5 times.
- Include the brand & the item in the title (Brand = BCBGeneration, item = d’orsay pointed toe flats)
- If you know the model name of your item, also include that in the title. For example Tory Burch Reva Flat or Citizens of Humanity Kelly jeans. It will be stitched/printed in the waistband of designer jeans and printed on the outside of nicer shoeboxes. Sometimes you can find it by googling your item too.
- Things to include in the description: color, item’s actual size, a note about how it fits, condition & descriptors.
- Use multiple synonyms to describe the item (pointed/pointy/point & nude/beige/neutral, flats/sandals, etc.). They all work as tags on your listing that will lead the shopper to it when they search for something specific.
- When listing the item fill out all drop down boxes as much as possible because they act as tags too.
I hope this post has inspired you to up your thrifting game! I have found that this helps things sell more quickly and also for more money. Leading people to exactly what they want means they are willing to pay more.
COUPON CODES for your first purchase at Tradesy, Poshmark, ThredUP, & Mercari!! Some only work when signing up for the first time in the phone apps.
Join me on Poshmark – use code NEUOK to save $5 off your first purchase.
Join me on Mercari – use code TZQHMB to save $2 off your first purchase.
What I’m Wearing
- Gold link stretch bracelet $5, here
- VINCE. silk top from my closet, here
- Rachel Roy striped skirt (runs a tad big & is very stretchy), available here
- Coach booties, an older staple piece